For YOU, our ever faithful participant: YOU the athlete, YOU the amateur, YOU the strong, YOU the beginner or YOU the adventurer. YOU who want to be faster, YOU who want to better your health, YOU who want to WIN, YOU who want different, YOU who want to get you and/or your children to develop a lifelong passion for activity, YOU want to have tons of fun and still make it to your regular life the next day. Any way you look at it, YOU are the reason behind the FUN! The way we see it, whether big or small, amateur or elite, young or old, each of YOU steps up to the line ready to give it your all. In return, we give everything we've got to put on incredible events that invite you, your family, your neighbors, your friends, your kids, everyone, to think COOL, FUN, BRING IT, LET'S PLAY!

Because let's face it, that wouldn't make for a good tweet at the end of your race, or for a good story on Facebook. We'll make you work for the finish line, but have you smiling (or is that a grimace?) all, okay most of the way. YOU may have the best time of your life getting the worst 5K time of your life while you twist and turn through a corn maze. YOU may find yourself grinding up an 18% grade hill on your bike wishing for the hill to magically flatten. YOU may find yourself scrambling up a mud hill with no rope to hang on to wondering if the top of the hill is anywhere near, or YOU may find yourself paddling like crazy with your hands to the other side of the lake thinking it can't be THAT far away, can it? But one thing we can promise, events will be all about YOU! And when you're finished running the course, lying, gasping, smiling and spent on the grass next to your friends, YOU are gonna think, I DID IT!, and maybe even "Who's up for round two!" We believe it's about more than just creating an event, but rather and experience YOU are never going to forget!

We apply this YOU philosophy to our Partner Sponsors, those charities we benefit, and our volunteers. For with each of your hands, we can effectively honor the efforts of our participants! With YOU, our Partner Sponsors, we can effectively provide reasonably priced, incredible events to our small communities. With each of YOU, we can be an avenue of support to local charities and organizations, and with YOU our volunteers, we can keep our participants safe and the course filled with applause and accolades. We want to tell everyone what YOU are doing for the community through your efforts to promote active and healthy lifestyles. It's a no brainer, the most important question for our supporters is, what can we do for YOU?!

To create, produce and support events that Ignite a drive and passion to be active. To encourage all Activity for youth and adults alike - to understand that competition is not always next to us, but within us, and to respect and value not only our own abilities but those of others is the ultimate achievement. We strive to engage the Communities we serve and encourage them to 'teach by example'!

To work with communties, Partner Sponsors, and local charities to produce top caliber events that brings big fun to all. Yes, events may not resemble the 'norm', but we promise you'll have plenty of fun challenging yourself and your friends! Our events along with our Community Kids Gettin' Out initiatives are designed to bring out the champion in everyone while racing for pride and personal best.

Understand that putting down the electronics, the schedules and the rigors of everyday life is HEALTHY! Understand that play, no matter what your age or your occupation is a fundamental building block to a healthier lifestyle, makes us better equipped to handle everyday stressors and makes participating in a physical activity FUN! And finally, to realize that we don't stop playing because we grow old, we grow old because we stop playing!